Do You want a Shot with that?

[puppetmaker]

Starbucks, in hopes of reinventing itself, is talking about brewing (or having brewed) beer and wine that it would sell in its stores. Bad idea. Alcohol and Coffee makes for a rather awake drunk as my brother (Doc Whoopee) would attest to having the Java Café party at ChattaCon oh so many years ago.

If they do it, it is going to be very limited since each and every one of the stores would need a separate liquor license and in many states, they would have to hire someone who has a license to sell alcohol which is not the same as the license to pour in some states. And there are still dry counties in some states in the US where there are Starbucks.

I think this is a brilliantly bad idea. Starbucks is concerned because their numbers are down. Part of it is the economy because one of the first things you drop when funds are limited are the 5.00 to 10.00 coffee drinks. Also they now have competition with McDonalds and their McCafe. Dunkin’ Donuts has been pulling from them for a while. Now it seems that there are plans for both Burger King and Wendy’s to try to tap into our need for caffeine.

Starbucks tried to reinvent themselves in Seattle with new stores that didn’t look like a Starbucks. I don’t think the experiment went well. They are trying to sell their ambiance and brand to a country that is just not buying it.

Did anyone at corporate stop and think that maybe, just maybe, there are TOO MANY STARBUCKS! These things are everywhere. In our area we went from one to seven in less than a year. Their problem is saturation has been reached and then the recession made it easy to walk away.

In the spirit of full disclosure, I don’t patronize Starbucks that often. Once a month, if that, as the end of a sushi dinner with the girls. I only buy Starbucks coffee if it is my only shot at real caffeine. I find it a bit more bitter than I like my coffee (French roast is my usual blend). I have bought their various teas and their coffee like drinks are not bad but rather calorie laden.

However I think that adding alcohol to the mix is an incredibly bad idea on corporate’s part. Between the permits and the new insurance that they would need to carry, I don’t think they can afford it in the long run. Starbucks has branded themselves rather nicely. There has to be another way to improving the brand. Oh, may be not make your coffee so bitter it peels paint might be a start.

I am grateful for strong coffee but not necessarily obnoxiously strong coffee.

Comments

[millysdaughter.livejournal.com]

My personal brew is Maxwell House French Roast. You can find a cup of it available here any time, and I confess to drinking coffee by the gallon -- but I never developed a taste for Starbucks.

[muntahz.livejournal.com]

The only time I go to Starbucks is DragonCon.
That is when it is needed, but alcohol added into that mix?
Such a bad idea!

[mabfan.livejournal.com]

There's an excellent book about Starbucks called "Starbucked" that explains the store-saturation strategy, and why it actually made sense and worked at the time.

[xo-kizzy-xo.livejournal.com]

There's a Starbucks up the street that opened maybe a year ago. Still have yet to go in there. I'll only drink their coffee out of sheer desperation.

I see this whole alcohol thing as an utter fail. Not every town will grant them a license (I'm sure mine won't), and for those that do...I mean, if I'm going to go out and have a glass of wine, why would I choose Starbucks?

[quarkwiz.livejournal.com]

I like Foxtrot's nickname for Starbucks: "Fourbucks." My nickname is "Charbucks," because they definitely overroast their beans. I used to go to the one near my first apartment because it was the very first Starbucks in NYC (it's been replaced by a bank), but got tired of it really fast.

[redstapler.livejournal.com]

I'll never (again) buy coffee from a fast food place.

You can taste the fry grease in the coffee, and that's just so nasty.

[wandereringray.livejournal.com]

The coffee shouldn't be bitter. If you're getting it as a drip it's been sitting too long. If it's from the espresso machine they're letting the shots sit for too long. :) In my experience that's the only time I've gotten bitter coffee from them. However, I also like really strong coffees. :D

Even though I'm working at the Bux, I don't feel any particular loyalty to them. I'm annoyed about the push of the instant coffee because it's counter-intuitive (to me) to push that in a store known for fresh coffee. *shrugs*

I agree with you about the alcohol thing, it's not a good idea. We have enough trouble getting folks to leave in the evenings without adding liquor into the mix.

[redstapler.livejournal.com]

I'll never (again) buy coffee from a fast food place.

You can taste the fry grease in the coffee, and that's just so nasty.

[querldox.livejournal.com]

They did shut down a batch of stores circa 2-3 years ago when the Great Recession was becoming clear.

Also, remember that Starbucks at least thinks of itself as one part coffee, one part "third place" for folk to hang out in (and order stuff). The article I read about the new stores, two tryout versions which are in Seattle, said a fair number of stores have 70% of their business before 2 p.m.. Similar to McDs et al doing breakfast, this is an attempt to get more people in the stores in the evenings (some stores are still packed then, while others are ghost towns).

[reddheart.livejournal.com]

Even as a a Gold Card 'BuckJunkie*....I HATE the idea of them serving alcohol. Urgh. Their specialty is coffee and coffee-ish drinks and they should keep it that way.

*I will note that while I do go to Starbucks pretty regularly, I don't go for coffee. Sorry, Italy and our espresso machine at home spoiled me to all things coffee and I do not do coffee in any other capacity. I go for the iced tea, which is usually a little cheaper, especially if you don't get the tea-lemonades. Hot chocolate is also a weakness of mine, but that one is far more occasional.